What type of information do we collect?

We collect and store the information you provide when you use our website, register for lessons, make a payment, or get in touch with us directly. This may include your name, email address, phone number, and details about your swimmer. 

 

As you browse the site, we may also gather technical information like your IP address, the type of device or browser you’re using, which pages you visit, and how long you spend on them. This helps us understand how people use the site and allows us to make improvements. If you leave a review, submit feedback, or complete a form, we may store that too, especially if it helps us improve how we run things or respond to your questions.

 

When you make a payment, your card or bank details are handled securely through a trusted third-party provider. We never store these details ourselves. This is managed by recognised and trusted third parties. Our partner details can be given upon request. 

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How do we collect this information?

Most of the personal information we collect comes directly from you, usually when you complete a booking, sign up for lessons, ask to join our mailing list, or reach out by email, phone or text. Some of it, like technical data or browsing behaviour, is collected automatically through secure website tracking tools. 

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Why do we collect this information?

We collect this information to provide our service effectively, keep in touch about your bookings or class updates, and support your experience with us. Occasionally, we may use the information to send promotional updates. 

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What’s the legal basis for collecting this data?

Under UK data protection laws, we process personal data based on one or more of the following legal grounds:

• Your consent – for example, to receive marketing or newsletters

• Performance of a contract – such as providing swimming lessons

• Legal obligations – including safeguarding and safety requirements

• Legitimate interests – to run, develop and improve our services

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What about children’s data?

Because we provide lessons for children, we may collect swimmer details such as age, ability level, or relevant medical notes. This information is only gathered with permission from a parent or legal guardian and is used strictly for lesson planning, safety, and communication with families. We never use children’s data for marketing.

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How do we store and share your information?

All personal information is stored securely using password-protected systems provided by Wix.com, our website host, along with other trusted platforms that help us manage bookings, registers and communication. Only authorised team members have access to your data.

 

We also work with a trusted third-party app developer who helps maintain and improve our online platform. While they may occasionally access parts of the system that include customer data, they are bound by a confidentiality agreement and follow strict safeguarding procedures to protect this information. They do not use or share any data for their own purposes, access is only provided when necessary for technical support or updates.

 

If we share data with other providers, such as payment processors or messaging platforms, it’s only ever with companies we trust. These partners are required to keep your data secure and use it only for the tasks we’ve asked them to perform.

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How long do we keep your information?

We only hold on to your personal information for as long as we need it. That means during your time with us, and for a short period afterwards in case of follow-up questions, refund requests, or legal requirements. After that, your data is deleted securely or anonymised.

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What are your rights?

You’re in control of your data. You have the right to:

• Ask what personal information we hold about you

• Request corrections or updates

• Withdraw consent or ask us to delete your details

• Object to or restrict how your data is being used

 

To make any of these requests, just email us at [email protected] and we’ll respond as soon as we can.

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Will we contact you?

We may contact you by email, phone or text to update you on your swimmer’s bookings, notify you of venue changes, or ask for feedback. If you’ve opted in to marketing, we may also send occasional updates or promotions, but you can unsubscribe at any time.

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We’ll never sell your information or share it with other companies for marketing purposes.

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Want to opt out?

If you no longer want us to store or use your data, just email [email protected] and we’ll remove it from our systems where legally possible.

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Privacy policy updates

We may update this policy now and again to reflect changes in how we operate or any legal updates. The latest version will always be available on our website, and if any significant changes are made, we’ll do our best to let you know.

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